The mark of a company helps customers to remember your brand and draws patrons to your company. Many people can quickly recognize your sign and know they are getting a quality service or product. Due to the mark’s importance in the marketing of your brand, it is important that you protect your logo, sign or brand from infringement. A registered trademark may provide the reassurance you need.
One way to protect your trademark is to register it with the United States Patent and Trademark Office. Registering your mark has many benefits; however, it is not necessary to register the mark in order to use it. Some advantages to filing for a registration, include the following:
- You can use the registered trademark symbol behind the sign or brand showing customers that you have full legal control over the mark
- You can file a claim for copyright infringement if another company attempts to use a mark similar to yours
- You will receive courtesy notices when it comes time to renew your trademark and update your profile
Once your trademark is registered, it also becomes registered with the United States Customs and Border Protection. This means that any products imported from other countries cannot bear a mark similar to your registered trademark.
You do not have to register your trademark to receive some protection. Common law trademarks, or marks that are consistently used in marketing to the public, can offer some protection should another company try to use it.
This information is intended to educate and should not be taken as legal advice.